In 1977, Rocco and Marcello, two cousins from the south of Italy decided to build a wood fired oven for their backyard parties. They wanted something that looked as good as it cooked. After many unsuccessful attempts the forno Tradizionale was born… Flash forward to summer 2010, during a “pizzata” party they have, Rocco’s son Andrea noticed that all the guests loved the pizza, but didn’t like waiting 3 hours to get it. Their patented heat flow technology worked great in their stainless steel heaters. So Andrea said: “Why not use that in our ovens?” His father and uncle were very skeptical at first. The forno Tradizionale had been a favorite for years. Why change it? In the end though, he got them to let him try if he didn’t compromise the original idea in any way. It worked very well: the smallest oven reached its working temperature in just 10 minutes and baked pizzas for 50 people in only one hour!
For those of you who still like an old classic, don’t worry. Alfa will go on innovating, but be true to our roots as Rocco and Marcello wanted.


Stand for Alfa ONE only
  • $604.53 USD

​If you have got a One gas-fired oven, put the gas bottle on the shelf, while if you have a wood-fired one, store the firewood on the shelf.

Stand for Alfa 5 MINUTI only
  • $702.45 USD

The new 5 Minuti oven base is more beautiful, more comfortable and easier to assemble.

Alfa ONE
  • $1,408.91 USD

​After ten years from the launch of the first stainless steel oven, here is ONE, the new portable pizza oven from Alfa.

Alfa CIAOm Fire Yellow
  • $1,986.85 USD

Refractory floor and stainless-steel dome. It quickly reaches operating temperature and its door includes a window to allow you to inspect cooking as it go

Alfa CIAOm Silver Grey
  • $1,986.85 USD

Refractory floor and stainless-steel dome. It quickly reaches operating temperature and its door includes a window to allow you to inspect cooking as it go

Alfa ONE Gas model
  • $2,321.00 USD

Alfa’s new home gas-burning ONE is a real professional oven that allows you to learn from mistakes and will certainly make your neighbors green with envy

Alfa 5 Minuti
  • $2,481.31 USD

It is the best-selling wood-fired pizza oven. Compact in size, it can cook meals in only 5 minute

Alfa 4 Pizze countertop model
  • $3,206.72 USD

4 Pizze ovens size and mouth are big enough to bake 4 pizzas in 90 seconds and 9 pounds of bread in a single batch

Alfa 4 Pizze with Base
  • $4,275.90 USD

Its size and mouth are big enough to bake 4 pizzas in 90 seconds and 9 pounds of bread in a single batch.

Alfa STONE Medium Gas Only Oven
  • $4,522.63 USD

Bellissimo! The gas-fired oven that makes great Neapolitan pizza at home!

Alfa ALLEGRO Countertop
  • $4,538.14 USD

The largest oven floor to satisfy the most demanding cooks.

Alfa STONE Large Gas Only Oven
  • $6,249.77 USD

Bellissimo! The gas-fired oven that makes great Neapolitan pizza at home!


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